Red Bull Génova Cerro Abajo

At Red Bull Génova Cerro Abajo, we harnessed every moment to produce captivating content that brought Latin American audiences into the heart of the action. Our team focused on seizing each opportunity to generate compelling, relevant content during and around the event, highlighting both the adrenaline-fueled competition and the personal stories of the athletes behind it.

To enhance viewer engagement, we created a social media mini-series featuring a dynamic host who guided the audience through each day’s highlights. This approach offered a richer perspective, blending high-impact footage of the race with intimate glimpses into the athletes’ journeys, their challenges, and their moments of triumph.

By capturing these narratives, we went beyond traditional coverage, delivering a multi-dimensional experience that resonated with audiences on a deeper level.

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Our close interaction with the athletes enabled us to produce impactful video segments with long-term relevance, extending the excitement of Red Bull Cerro Abajo well beyond the event. The final content was crafted specifically for TikTok and Instagram, strategically distributed across Red Bull’s regional accounts (Chile, Argentina, Colombia, Mexico, Peru, and the main Latin America page) to maximize reach and engagement across key markets.