Red Bull Colombia
Creative Direction and production of project with David Alonso for Red Bull Media House
Client
Red Bull Media House
Year
2023
Category
Creative Agency
Production Company
Type of Work
Creative Direction
Social Media Strategy
Video Production
Photography
Editing
For this project, we developed and directed a series of social media concepts with rising MotoGP talent David Alonso, aiming to amplify his presence on Red Bull Colombia’s social media platforms. Our approach was to strategically position David as a key figure in the Latin American market, creating videos that aligned with the latest trends on TikTok and Instagram.
Filmed on-site in Valencia during the MotoGP Grand Prix, we had exclusive access to the Aspar Team’s box, giving us a rare, behind-the-scenes perspective. This unique setting enabled us to capture high-impact visuals that emphasize the energy and intensity of the MotoGP world.
Throughout the assembly and practice day, we documented David’s interactions with his mechanics and the preparation for the race, focusing on his athletic profile as a Red Bull athlete. Each piece was designed to integrate seamlessly with social media trends, highlighting his dedication and resilience in the high-stakes racing environment.
The final assets were crafted specifically for TikTok and Instagram, ensuring engaging, shareable content that showcases David’s talent and Red Bull’s commitment to supporting Latin American athletes.
