Red Bull Racing
Creative Direction and production of project with Checo Pérez & Red Bull Media House
Client
Red Bull Media House
Year
2023
Category
Creative Agency
Production Company
Type of Work
Creative Direction
Social Media Production
Event Coverage
Multimedia Content Creation
How can we make the most of a high-performance athlete’s time during their busy competition calendar? For the Formula 1 Spanish Grand Prix in Catalunya, we coordinated with the Red Bull Racing team to secure exclusive time with Mexican driver Checo Pérez.
Our objective was to optimize both time and space to film pieces intended for social media, balancing commercial requests from the brand and sponsors while also generating content that tapped into current social media trends.
To maximize efficiency, we set up two studio-style environments within the hotel where Checo was staying. This approach allowed us to maximize both space and time by offering two distinct settings to ensure varied content.
The project included the creation of content for YouTube, TikTok, and Instagram, perfectly tailored for each platform’s audience.